Cold Calling Makes You A Better
Salesperson!
by Mr. Cold Call
Cold
calling is tough. One reason why it’s so
difficult is because the sales prospects that you are contacting are not
expecting your telephone call. Your cold
call is often perceived by your prospect as a distraction and they will do everything in
their power to avoid you! Many critics
of cold calling argue that cold calling is an ineffective way to generate new
business and they also believe that there are more productive ways to attain
new business. The purpose of this article
is not to prove that these statements are right or wrong; but rather to argue
that cold calling makes you a better salesperson. Below
are five reasons why cold calling makes you a better salesperson:
Cold Calling Is Proactive
It’s not
easy to pick up the telephone and call someone that you do not know. To take this thought a step further, it’s
even harder to call someone that is not expecting your telephone call and who
doesn’t even know you! The entire
process of cold calling is about being proactive. A good salesperson is someone who can “Make things
happen” and cold calling gives you that proactive edge to instantly create
opportunities rather than being reactive.
Cold Calling Allows You To Become
A Risk-Taker
The fact
that you are contacting prospects “Out of the blue” means that you are more
inclined to take risks. As a
salesperson, it’s important to be a risk-taker because it pushes you to a
greater understanding of what works and what may not work. Every successful person throughout history
has taken risks that others were too afraid to take. Cold calling helps us to break down our
comfort levels and take a risk!
Cold Calling Increases Your
Creativity
Since your
prospects are not expecting your telephone call they will do whatever they
can to avoid you! Such constant avoidance means that you need to figure out ways to inspire their
curiosity so that they will take your telephone call. One of the best ways to
inspire interest is through creativity.
Your creativity could be in the sales openers that you use, your
voicemails, the industry article that you sent your prospect—it could be
anything you say, write or send your prospect during the sales process! Cold calling pushes you to become more
creative and creativity is your springboard to creating interest in your product and/or
service. The more interest that you create
means the more doors you will open and the more sales you will close!
Cold Calling Makes You More
Persistent
Cold
calling is a numbers game. The more telephone
dials that you make means that you will contact more prospects and as a result, you
will increase your opportunities for more sales.
If you make cold calls and understand these sales ratios then you also understand
the importance of being persistent. Being
persistent is something that you learn and cold calling gives you that
opportunity to become even more persistent---persistence is a successful trait of any good
salesperson.
Cold Calling Creates An Entrepreneur
Mindset
As a result of making cold calls you will quickly embrace the mindset of an entrepreneur. When entrepreneurs want to create opportunities they simply create a "Can do" attitude that allows them to just keep going til they get someone to listen to them. Successful salespeople also embrace this same entrepreneur mindset. Cold calling and it's very process helps you to create that “Entrepreneur spirit” that in return allows
you become more proactive, more of a risk-taker, a creative thinker, persistent
and finally, helps you to create a "Can do" attitude.
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling” and "115 Common Sales Objections, 156 Clever And Savvy Responses."
According to Mr. Cold Call, "Your cold call success is dependent on 11
winning personality traits (known as your Telephone Persona Of
Success!)." Collectively, these traits allow you to uniquely market
yourself over the telephone so that you can inspire your prospect’s
curiosity and reduce their resistance. Are you interested in finding
out more about Mr. Cold Call? Then
sign-up for his free weekly cold calling tips at www.mrcoldcall.com |
