Learn how to get the email address of a Fortune 1000 CEO
by Mr. Cold Call
About a
week ago, I had a very bad experience with an airline. When I returned home, I decided to email the
CEO. How did I get his email address? Before, I let you in on my little secret, I
wanted to let you know that what I’m about to tell you can be used in the sales
world as well and that is why I’m sharing this with you.
First, I
needed to find out the name of the CEO.
I went to Google and in their search box I typed in the following: “CEO and (the name of the airline was
inserted here).” In the natural search
results, I found out the name of the CEO.
I wanted to confirm his name because these days CEOs are in and out
like water so I went to Yahoo Finance to seek confirmation. Once there, I typed in the ticker symbol of
the company and then clicked on the “Profile” button to the left. Yes, he was definitely the CEO.
Now, the
hard part, how do you find the CEO's email?
I went back to Google and typed in the name of the CEO and their company
along with the word “email.” Did I find
anything? I didn’t find anything so then I typed in
the following: “@(the name of the airline was inserted here).com” and followed
this with the word “email.” In the
natural search results, I found the email address of a media contact
there. The structure of the email was firstname.lastname@(name of airline).com. Ok, now I found an email address structure and I was definitely on to something.
To double
and triple confirm the structure of his email address I decided to visit the
following websites:
- Godaddy.com (type in the name
of the domain in the search box, click go, click on the "click here for more
information link" and then look to see how the technical contact’s email address is
structured)
- Businesswire.com and
PRnewswire.com (type in the name of the company and search for press
releases and locate contacts at the company at the bottom of the news
release to confirm email structure)
- MarketWatch.com and Yahoo
Finance (type in the ticker symbol and search the news headlines and
releases and apply the same techniques as in the previous bullet point.
This process
that I’ve just described above has worked many times over to find email
addresses of major CEO at other Fortune 1000 companies. Sometimes you might need to play around with
the structure of email address. What this really means is you will need to test different versions of the email address before you hit the
CEO Jackpot.
Copyright 2008 Mr. Cold Call, Inc. - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call™, author,
cold calling pioneer, speaker, sales trainer and sales software
inventor has made over 80,000 cold calls over his sales career--this
number continues to grow exponentially. He is one of the most
famous names in cold calling and sales prospecting. Inside and Outside
Sales Professionals have visited his website, subscribed to his FREE weekly newsletter and ordered his brand name of products and services from
every corner of the globe. Mr. Cold Call™
has been quoted by numerous national publications such as Selling Power
Magazine and Investor's Business Daily and was recently featured by
Selling Power Live! in a CD audio program called "Turn Cold Calls Into
Gold Calls." Other accomplishments include his more than 65 published articles on cold calling
topics from A to Z, his infamous sales tracking sheet that automatically calculates your daily, weekly, monthly
and yearly sales ratios, his custom sales script service called "The Script Responder" and finally, his best-selling series of cold calling ebooks that include:
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