WHEN IT COMES TO COLD CALLING THERE'S REALLY JUST ONE ICON.

• If you're visiting a client and you come across a building directory of businesses then take a picture of the directory so that you can contact other businesses in the building.  Maybe your client can give you a referral?

• Each day as you sit at your office desk write down companies that you came across that day (i.e. driving your car to an appointment).  Perhaps you saw an advertisement wrapped around a semi-truck?  Maybe you saw a law firm advertise on the back of the bus in front of you?  These are great leads to call on and can be used as ice-breakers as you attempt to create interest and speak with business owners in your territory.

• In addition to your outbound calling activity choose five new prospects each week in which you personally visit your prospect in person to drop off a personalized 8.5x11 letter folded into an envelope (make sure that you use your company's stationary for both the letter and the envelope).  Your letter should introduce your company, offers specific benefits that can help your prospect run their company more efficiently and finally, your letter should end with some sort of next steps or follow up action.  So this means that you need to let your prospect know that you intend on following up with them on a specific day (i.e. to set up a visit to their office).

• You need to have a plan that details how many prospects you're going to target.  Set a goal of visiting 10 quality prospects at their place of business.  Don't get caught up in the quantity of prospects, but rather focus on the quality of the prospect.
  

• Create a marketing flyer offering business owners FREE BREAKFAST (i.e. Einstein Bagels) for their office staff.  Put the flyer in an envelope addressed to the business owner only!  Obviously your goal here is to speak with the business owner to introduce yourself.

• Use this innovative technique to get your foot in the door with your sales prospect!  The receptionist might think you're nuts, but are you nuts or is what you're doing PURE GENIUS? 

• Five "Must-Do" Strategies when knocking on doors!

• Cold calling door to door works best when you visit each business with another co-worker.
  

• Open each conversation with a smile and say the following: "Hi, my name is (Your name), we're neighbors, just down the street, I'm with (Your company), this is (Introduce your co-worker). Just wondering if we could drop off some information? (Once you get your foot in the door, then start asking engaging questions to begin exchanging dialogue.

• Cold Calling Office Buildings and Professional Centers

• Compile industry reports on certain types of businesses (i.e. Dentists) and then present these strategic reports with your company's marketing material as a courtesy of (Your company name here).
  

• Bring chocolate with you to handout with your sales brochures.

• When you finally do speak with someone you may want to find out how you can help them to network and find business leads.
  

• Collect business cards from every person that you meet and write notes on the back of each business card. If you don't do this, you will soon forget who said what?

• If possible, try to locate the contact person before you even walk into a business. Click here to find the names of business owners for FREE!

• If you're located in warmer weather and wear a business suit on your calls it's important that you bring a small towel with you.
  

• Always be positive and SMILE! Nothing is more powerful then a nice BIG SMILE. Smiles are unstoppable.
  

• If you don't feel like prospecting in-person then don't. You are wasting not only your prospect's time, but your time as well.

• Go to the Dollar Store and put together a small gift package for selected prospects and include your marketing information in this packet.

• Buy a jar of jelly beans to give out to prospects with your business card and let them know that you will be back in a few months to refill it. They may not need your services now, but they may need your services when you do come back to refill their empty jar?

• Cross-reference your current customer list and make sure that any business that you visit is currently not a customer.

• Mix-up your calling efforts and visit current customers with a small gift from your company. Your goal here is to get at least one referral from them.

Copyright 2009 MR. COLD CALL SEMINARS - All rights reserved.

Behind The Scenes With Mr. Cold Call™

Mr. Cold Call™ is a worldwide sensation and claims to have made over 80,000 cold calls to date. He has been quoted by numerous national publications such as Selling Power Magazine, Investor's Business Daily, Successful Fund Raising and Advantage Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include:

• 113 Common Sales Objections, 192 Clever and Savvy Responses
  
• How To Have Fun Cold Calling and get your telephone ringing off the HOOK!
• 58 Sales Openers that will WOW your sales prospects
  
• The New Business Idea Sales Generator Workbook

For more information on Mr. Cold Call™ and to sign-up for his free weekly cold calling tips visit www.mrcoldcall.com