One Way to Literally Get Your Foot in the Door with Prospects
written by Pop Icon Mr. Cold Call™
If you are not a risk-taker in sales or have no personality then this innovative sales technique will shock you! And as a result, it's quite possible that you may remove this website from you favorites when learning more about this unusual technique, but of course, we want you to continue to be a loyal visitor to our website.
Here's the inside scoop and a scoop of reality: "The same old stuff just doesn't work anymore and to really catch your prospect's attention you will need to catch your prospect off-guard and you can achieve this by being different." You see when you're different then you make yourself memorable. When you're memorable that means that you made an impression OR in this case a FOOTPRINT!
What's the sales idea? If your visiting your prospect in person (some call it door to door selling) then simply smile and walk into your prospect's office (with professional attire) and say the following: "This is (Insert your full name here) from (Insert your company name here) and "I have a shoe for (Insert the name of the business owner here)." PAUSE.
The receptionist will of course not know how to respond and this is simply due to the fact that they probably never had this encounter before and will have absolutely no idea what to say? Keep in mind that you're doing this to catch them off-guard. Any other type of sales opener would have resulted in an immediate objection such as "We don't take solicitors."
The receptionist will either call or walk back to the business owner's office and say exactly what you just told them and chances are the business owner will drop what they're doing out of curiosity and meet with you. They may come out and say, "May I help you?" You then respond with the same opener you had used with the receptionist and say, "This is (Insert your full name here) from (Insert your company name here) and "I have a shoe for you!" PAUSE. Your prospect may not know how to respond (they will most likely chuckle or laugh) and then you smile and respond with the following: "We're just trying to get our foot in the door to you!" (Remember to be positive and smile)
Your goal here is to make them laugh or smile and chances are they will. At this point, you could mention that you'd like to compete for their business and that it never hurts to protect your interests and see what another vendor can do for your business. Focus on getting them to commit to another day and time you can sit down and speak about the benefits of what your company has to offer "XYZ Company."
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Mr. Cold Call, Inc. - All rights reserved.
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Mr. Cold Call™ is a worldwide sensation and
claims
to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 75 articles on cold calling,
developed a sales ratio calculator that
automatically calculates your daily, weekly, monthly and yearly sales
ratios, offers a custom sales script service called "The Script Responder" and
finally, is the author of four best-selling ebooks with FREE email
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