We all know the benefits of cold calling and its ability to gain new clients and take additional market share. We also understand that with such success comes a price and this price is called "Cold Call Frustration." The constant rejection, the number of calls, the amount of repeat calls to the same prospect and the voicemail messages that you leave can be very mentally draining. It can consume you and strip you of your motivation. As a result, your attitude becomes affected and you turn to a pathway of negativity. If you allow cold calling to consume you then you will not last at your job very long. In this case watch out for Donald Trump because he may say you’re "FIRED!"
So what can you do to conquer these frustrations? One sure-fire way to constantly stay focused and be motivated is to listen to motivational tapes on your breaks, in your sales meetings or even in your car! These personal development or self-help types of programs are empowering tools that you can use to increase your awareness of the world around you. The contents of these programs include many ideas and concepts that are considered by many as common sense, but in reality, they are not common usage.
Example personal development topics that you could listen to include a few of the following:
Positive Thinking
Goal Setting
Attitude
Stress Management
When you make a proactive effort to "feed your mind" of this type of self-help information you now become more aware (meaning the information that we have learned moves from our subconscious to conscious mind) of how to handle certain obstacles that we experience in life—and in this case it’s cold call frustration. Here a few more tips on how you may want to embrace this new idea:
Try keeping a box of motivational audio tapes and cds in your car so that you can easily listen to a variety of speakers.
Ebay is a cost-effective website that you can use to purchase these programs.
If you can get your sales team to buy into this idea you can play different tapes at each sales meeting without cutting into your department’s budget.
Incorporate what you have learned into your sales calls as a tool to reduce resistance. Your newfound enthusiasm and positive attitude have the power to alter your prospect’s state of mind. This means that you have the power to change their attitude and as a result you may end up changing their behavior--that means a new sale for you!
A few of my favorite motivational speakers include Anthony Robbins, Les Brown, Zig Ziglar and Brian Tracy.
As a final note, I have recently finished listening to Dale Carnegie’s audio book called "How To Stop Worrying And Start Living" he wrote that one’s attitude is the chief engineer of one’s life and you know what? He’s right! Motivational tapes are a great way to "reengineer your attitude" so that you quickly reduce your cold call frustration.
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Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling” and "115 Common Sales Objections, 156 Clever And Savvy Responses." According to Mr. Cold Call, "Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!)." Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospect’s curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then
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