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Hand Written Thank You Notes Make You Standout in a Crowded Marketplace
written by Pop Icon Mr. Cold Call™
All salespeople do it. They speak with a sales prospect or a current client and then immediately send an email to thank them for their time. It's just something that we all do, but is it really memorable?
What happened to hand written thank you notes? Where did they go? Can you remember the last thank you note that you had received that was not through email? Think about this for a minute, how long has it been? My guess is that it's been a very long time. The idea of sending a hand written thank you note after you speak with a current customer or prospect is really becoming extinct.
Why is this true? One reason is that it may take too much effort to write a hand written thank you note as compared to the lightening speed of the web. If you really want to make yourself STAND OUT in a crowded marketplace amongst your competition then you need to take a few minutes out of your day to write a hand written thank you note. When your client or prospect receives your note it makes you memorable. It puts the capital “W” in the word Wow! When you're memorable that means you make an impression. And a memorable impression means that your client or prospect believes that you’re worth being remembered. This positive experience helps to build further trust and credibility with your client and more trust and credibility with your sales prospect.
Now that we understand the importance of sending a hand written thank you note, below is a list of when you should send a hand written thank you note to a client and when you should send one to a prospect.
When should you send a hand written thank you note to a client?
- After an in-person meeting, a prepared proposal or completed sale to thank them for their business
- Three to six months after a completed sale to let them know how much you appreciate their business (continue to send ongoing notes on a routine basis on a bi-yearly or yearly basis)
- After you receive a referral from a client to thank them for taking time out of their day refer a friend
- Three to six month after you receive a referral to let them know how much you appreciate their business and their referrals (continue to send ongoing notes on a routine basis on a bi-yearly or yearly basis
When should you send a hand written thank you note to a prospect?
- After you speak with a prospect for more than five minutes
- After you meet with a prospect in-person
- After you send a prospect a proposal
- After a prospect says that they’re not interested, but did say that you could follow-up in six months to a year
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