Below is an example of
how to use this technique when speaking with your prospect’s
screener:
You: “I’m trying to get a hold of the Moviestar (State the
full name of your prospect)?” Screener: “Moviestar?”
You: “(First name of prospect) was in the
local paper the other day? I can fax the article to you?”
(pause) Screener: “Really? Please fax it to
me so I can show (Prospect’s name)!”
You: “Sure! I’ll take care of
that as soon as I get off the phone with (first name of prospect).”
(pause) Screener: “(Prospect’s name), There’s this guy on the phone who
wants to speak to the Moviestar (Full name of
prospect)?”
The reason why this idea works so well is because
the screener is excited about sharing
the news with their boss and your prospect will take your call out of pure
curiosity. If the screener asks you to further explain why you are
calling just tell the screener the exact reason for your call. It’s
important that you say something like, “I hope that you admire my creative style
and the reason why it’s important that (First name of prospect) take my call
today is (State a compelling reason why you are calling and include one or two
benefit statements).”
Learn how to deal with 15 types of Screeners, Assistants and Gatekeepers!
Below is an example of how to use this
technique when leaving a voicemail message for your sales
prospect:
“(First name of prospect)
The Moviestar! I didn’t expect you to take my call anyway because
you’re probably out signing autographs. This is (your name) calling
from (your company) and I saw your name mentioned in (list medium here).
When you get back from your autograph sessions can you please call
me back at (say your phone number twice and slowly). I’d like to
speak with you about (state a compelling reason why you are calling and include
one or two benefit statements). (First name of prospect), I’ll be
expecting your call today before (list time here), speak with you very
soon!”
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Copyright 2008 Mr. Cold Call, Inc. - All rights reserved.
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