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A Short History...

The "Movie Star Sales Technique" is designed to instantly warm up your cold calls. This new and exciting sales technique was first introduced by Pop Icon Mr. Cold Call™ during his June 2003 interview with Selling Power Live! (a division of Selling Power Magazine). According to Mr. Cold Call™, "It was Andy Warhol who once said that all of us will get our 15 minutes of fame. In an effort to make the dreaded task of cold callng a bit more fun, I decided to merge the two worlds of cold calling with the glamour of Hollywood to come up with The Moviestar Cold Calling Technique™."

How does this technique actually work?

This technique begins before you pick up the telephone to make cold calls. Any prospect that you see quoted and/or pictured in an online or offline medium are prime targets. Your opening sales call initially focuses on their "recent fame" and you do this to reduce their resistance so that can create interest in your product or service.

Why use this technique?

Here are four reasons why you may want to use “The Movie Star Sales Technique” when contacting your business prospects:

• When you contact a prospect who is being spotlighted by a media outlet you are capitalizing on their “instant fame.”Remember Andy Warhol’s most famous words, "In the future everybody will be famous for 15 minutes!" How true is that!Don’t we all want our 15 minutes of fame?
  

• This technique is so effective because it ties into the theories of 21st century psychologist John Dewey. He believed that it’s only human nature to feel important or have the desire to feel important. So in theory, when you contact people who are featured in a medium such as a newspaper then you are making them feel important.
  

• Because this technique is not commonly used by the mainstream cold call population, it’s fair say that the use this technique will catch your prospect off-guard. Once this occurs, your prospect will be even more curious as to the nature of your telephone call. Such curiosity helps to remove your prospect’s resistance and will create more time for you to qualify your sales prospect. In turn, this “extra time” will increase the likelihood that they will remember you the next time that you call.

• And finally, when you actively surround yourself amongst such fame it creates an aura of positive energy. And because of this, the use of this technique helps to make the dreaded task of cold calling actually FUN!

In NEWSPAPERS search for prospects who are or were...

• Featured in a story
  

• Pictured in a story

• Quoted in a story

• Featured in “People on the Move Sections”

• Pictured in an advertisement

• Mentioned in an advertisement

• For more sales leads visit www.findfreeleads.com
  

On the INTERNET search for prospects who are or were...

• Listed in the management profile section of their company’s website.
  

• Featured in new stories and company press releases
  

• Being profiled by an industry publication as an industry leader in their category (i.e. A publication that lists the top industry executives who have had the most impact in their trade.)
  

• A recipient of an award in their industry or community.

• For more sales leads visit www.findfreeleads.com
  

Below are four examples of how to use this technique when speaking with your sales prospects:

• “Is this the Moviestar (First name of prospect)?" (pause and then smile on the phone)….Now explain where you saw them (i.e. newspaper, magazine or on a website) and then state the reason for your telephone call.

• “Yes, I’m trying to get a hold of the Moviestar (First name of prospect), am I speaking with (he or she)?" (pause and then smile on the phone)….Now explain where you saw them (i.e. newspaper, magazine or on a website) and then state the reason for your telephone call.

• “I didn’t expect you to take my call?" (pause) Your prospect then says, “Why is that?” You then say, “Because I thought that you might be out signing autographs?" (pause and then smile on the phone)….Now explain where you saw them (i.e. newspaper, magazine or on a website) and then state the reason for your telephone call.

• “I didn’t expect you to take my call?" (pause) Your prospect then says, “Why is that?” You then say, “Because I thought that you would be meeting with your talent agent?" (pause and then smile on the phone)….Now explain where you saw them (i.e. newspaper, magazine or on a website) and then state the reason for your telephone call.

Below is an example of how to use this technique when speaking with your prospect’s screener:

You: “I’m trying to get a hold of the Moviestar (State the full name of your prospect)?”
Screener: “Moviestar?”

You: “(First name of prospect) was in the local paper the other day? I can fax the article to you?” (pause)
Screener: “Really? Please fax it to me so I can show (Prospect’s name)!”

You: “Sure! I’ll take care of that as soon as I get off the phone with (first name of prospect).” (pause)
Screener: “(Prospect’s name), There’s this guy on the phone who wants to speak to the Moviestar (Full name of prospect)?”

The reason why this idea works so well is because the screener is excited about sharing the news with their boss and your prospect will take your call out of pure curiosity. If the screener asks you to further explain why you are calling just tell the screener the exact reason for your call. It’s important that you say something like, “I hope that you admire my creative style and the reason why it’s important that (First name of prospect) take my call today is (State a compelling reason why you are calling and include one or two benefit statements).”

Learn how to deal with 15 types of Screeners, Assistants and Gatekeepers!

Below is an example of how to use this technique when leaving a voicemail message for your sales prospect:

“(First name of prospect) The Moviestar! I didn’t expect you to take my call anyway because you’re probably out signing autographs. This is (your name) calling from (your company) and I saw your name mentioned in (list medium here). When you get back from your autograph sessions can you please call me back at (say your phone number twice and slowly). I’d like to speak with you about (state a compelling reason why you are calling and include one or two benefit statements). (First name of prospect), I’ll be expecting your call today before (list time here), speak with you very soon!”

Click Here - To See More "FUN" Examples!

Copyright 2008 Mr. Cold Call, Inc. - All rights reserved.

Behind The Scenes With Mr. Cold Call™

Mr. Cold Call™ is a worldwide sensation and claims to have made over 80,000 cold calls to date. He has been quoted by numerous national publications such as Selling Power Magazine, Investor's Business Daily, Successful Fund Raising and Advantage Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include:

• 113 Common Sales Objections, 192 Clever and Savvy Responses
  
• How To Have Fun Cold Calling and get your telephone ringing off the HOOK!
• 58 Sales Openers that will WOW your sales prospects
  
• The New Business Idea Sales Generator Workbook

For more information on Mr. Cold Call™ and to sign-up for his free weekly cold calling tips visit www.mrcoldcall.com