Learn one
way how you can prospect for new business in your local market when your boss
doesn’t give you any good sales leads.
by Mr. Cold Call
Is your
boss giving you bad business leads? Just
throw them away. Do it. You don’t need them. If you cover a small defined sales territory
then try using the “Car Scope Recording Approach.” What in the world is this
technique and how do you use it? Below
is a list of 9 steps that you need to take to effectively utilize this
approach to reach more sales prospects, to set more appointments and to close even
more sales!
Step 1:
Get a
notepad, a pen and get your attitude in order with a nice BIG SMILE.
Step 2:
Proceed to
your car and selectively choose an area in your territory that has a lot of
business parks (these areas usually have an inside business directory where you
can easily write down names) and local businesses and then park your car.
Step 3:
Get out
your notepad and begin writing down the names of local businesses. If you see phone numbers then write them down
as well.
Step 4:
After you
have written down about 50-75 business names get back in your car and proceed
back to your office.
Step 5:
When you
return to your office computer CLICK HERE to download The Mr. Cold Call Telephone
Recorder Spreadsheet. Transfer these business
leads from your notepad to this download and insert these
names under the Company Name Category.
Step 6:
Cross-reference
these names with your current customer list to make sure that none of these leads are customers.
Step 7:
Do a google
search to find the “Division of Corporation” website in your state. This website usually contains a FREE way for
people to look up the name of a corporation and their corresponding business
owners.
Step 8:
Call the business owner and use the following opening line:
"(First
name of prospect), we're neighbors of yours just down the street. This is
(Insert your name), I'm a (List your profession) calling from (Insert your
company) and I noticed that you're not a customer of ours. During these tough
economic times, it never hurts, as a business owner, to see what other
opportunities might be out there and I was just wondering if I could drop off some
information and my card (Insert a specific day, date and time)? Click here for
57 more openers!
Step 9:
Repeat this
process to reach more sales prospects, to set more appointments and to close even
more sales!
Copyright 2008 Mr. Cold Call, Inc. - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call™, author,
cold calling pioneer, speaker, sales trainer and sales software
inventor has made over 80,000 cold calls over his sales career--this
number continues to grow exponentially. He is one of the most
famous names in cold calling and sales prospecting. Inside and Outside
Sales Professionals have visited his website, subscribed to his FREE weekly newsletter and ordered his brand name of products and services from
every corner of the globe. Mr. Cold Call™
has been quoted by numerous national publications such as Selling Power
Magazine and Investor's Business Daily and was recently featured by
Selling Power Live! in a CD audio program called "Turn Cold Calls Into
Gold Calls." Other accomplishments include his more than 50 published articles on cold calling
topics from A to Z, his infamous sales tracking sheet that automatically calculates your daily, weekly, monthly
and yearly sales ratios, his custom sales script service called "The Script Responder" and finally, his best-selling Book Series that include the following titles:
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