Why are C-Level
Executives so difficult to reach? These executives are difficult to reach
because they are in positions of power. While it can be glamorous to be in a
top-level position there is also a price to be paid for their success. Along
with this success comes responsibility and this means they are faced with a
limited amount of time to achieve short-term and long-term objectives. Such
lack of time means they are busy and because of this they must selectively
choose who they will give their time to and who they will not.
Now that we understand why
C-Level Executives may not return your calls, how can you inspire them to call
you back? If you have made several calls to your prospect with no response then
both you and your prospect already have one trait in common. What trait is this?
Its called persistence. These prospects will respect your persistence because they did not get to
where they are by being reactive, but rather by being proactive. They have a
personality trait like you--that of never ending persistence! In an effort to capitalize on this theme of
persistence, I have come up with a voicemail called "The Persistence
Equation Voicemail." This voicemail
can be effective when you have left multiple messages for your prospect.
In order to get the full maximum effect of this type of voicemail its
important to state the exact reason for your call in your prior voicemail
messages. Once you have left multiple messages
stating the reason for your call then try this voicemail example below. Furthermore, its not always what you say
that will get your prospect to call you back, but how you say it! Try this example below, but when you use it
please make sure that you put a capital E in the word in Enthusiasm!
An example voicemail is
below:
(Prospect name), this
is (Your name) calling from (Your company name), I've left several messages for
you and I know that you are extremely busy. I mean busy people like you are
successful people right? I'm sure that you did not get to where you are by being
reactive, but rather proactive. So, I hope that you respect my persistence, let's put
this equation to the test, please call me back at (Say your contact number), I'd like to set up a time to visit your office to discuss our customized program for (List your prospect's industry here). How does (List a specific day and time) or (List another specific day and time) sound to stop by your office?" Please call me back at (Say your contact number) to let me know which day and time works the best for you? I'll speak with you soon!"
The length of this voicemail should be no more than 40 seconds. I like this type of voicemail because it's different and in my opinion, you have to be
different to catch your prospect's attention. Curiosity, creativity and persistence are the keys to getting C-Level Executives to call you back!
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling" and "115 Common Sales Objections, 156 Clever And Savvy Responses."
According to Mr. Cold Call, "Your cold call success is dependent on 11
winning personality traits (known as your Telephone Persona Of
Success!)." Collectively, these traits allow you to uniquely market
yourself over the telephone so that you can inspire your prospect�s
curiosity and reduce their resistance. Are you interested in finding
out more about Mr. Cold Call? Then
sign-up for his free weekly cold calling tips at www.mrcoldcall.com
