Have You Thought About Reinventing Your Sales Pitch By Selling
Your Product And/Or Service As An Employee Benefit?
by Mr. Cold Call
Why reach one prospect when you can reach an entire company? One interesting telemarketing idea is to
target business owners and human resource directors and pitch your product
and/or service as an employee benefit.
This innovative idea works well if the company is only a few years old
and has a limited employee benefits package.
Companies with limited benefits are always looking for cost-effective
ways to attract talented employees.
One way to locate company’s that have limited benefit plans is
to look in the employment section of your local newspaper. Try to find advertisements that list no
employee benefits in their ad description.
Most companies that have a solid benefits package will list exactly what
they offer and those companies who have nothing to offer exclude this information. These company’s instead emphasize other positive attributes such as unlimited
earnings potential, pleasant work environment, growing company and advancement
opportunities.
When you finally reach the business owner or human resource
director focus your conversation on how your product and/or service can add
value to their existing benefits package.
Let them know that your special offer is exclusive and that you only
work with selected companies. Once they
have accepted your product and/or service into their plan you could create a
special web page for them that can be linked directly to their benefits package
online. And finally, as an additional
added value, you may even want to sponsor monthly meetings, bring food and remind
employees of your exclusive special offer!
Copyright 2007
MR. COLD CALL SEMINARS - All rights reserved.
Behind The
Scenes With Mr. Cold Call
Mr. Cold Call is the
author of "How To Have Fun Cold Calling" and "115 Common Sales Objections, 156 Clever And Savvy
Responses." According to Mr. Cold Call, "Your cold call success
is dependent on 11 winning personality traits (known as your Telephone Persona
Of Success!)." Collectively, these traits allow you to uniquely market
yourself over the telephone so that you can inspire your prospect’s curiosity
and reduce their resistance. Are you interested in finding out more about Mr.
Cold Call? Then sign-up for his free weekly cold calling tips at www.mrcoldcall.com
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