Try promoting your product and/or service as a customized
package: For example, if you are selling advertising you could say, "I
was wondering if you might be interested in hearing more about our High
Impact Direct Response Advertising Program that is targeted to (Insert the
name of your prospect's industry here)?"
Open
your sales call with something different or unique. If you sound like
you are reading from a script then you will get no where!
Always make sure that you open each sales call with excitement in your voice, a positive attitude and a smile. Positive attitudes are contagious and it's a lot harder to get rejected if you approach the call with such a mindset.
Study your competition to see how they are selling their product and/or service. Call their sales department from your cell phone, visit their website and subscribe to their FREE Newsletter. Knowing what your competition is doing will give you new ideas as to how you may want to open each call. You can even get ideas for sales openers from advertisements that you see of them in online and offline mediums.
Try opening your calls with sales questions that inspire interest such as, "(First name of prospect), I was just wondering if you might be open to a few new ideas on how we can help you to take market share from your competition?"
Compile a list of sales openers and after a successful call put a check mark next to those openers that are working well for you. Your success in this area will be dependent on how much you are testing what is working and what is not!
Copyright 2007
MR. COLD CALL SEMINARS - All rights reserved.
Behind The
Scenes With Mr. Cold Call Mr. Cold Call is the
author of "How To Have Fun Cold Calling" and "115 Common Sales Objections, 156 Clever And Savvy
Responses." According to Mr. Cold Call, "Your cold call success
is dependent on 11 winning personality traits (known as your Telephone Persona
Of Success!)." Collectively, these traits allow you to uniquely market
yourself over the telephone so that you can inspire your prospect’s curiosity
and reduce their resistance. Are you interested in finding out more about Mr.
Cold Call? Then sign-up for his free weekly cold calling tips atwww.mrcoldcall.com
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