-
At the end of each contact with your prospect ask them an open-ended question that prepositions your follow-up or next course of action with them. You need to think about your next contact with your prospect and the purpose of your follow up telephone call (or in-person meeting). Is the purpose of your next call to review a proposal that you will send out immediately after your conversation with them? Is the purpose of your next call to set up an in-person meeting? Think about the purpose of your next call, gain commitment from them and make sure that you follow up with them!
-
Remember that if you ask engaging questions it will help you to systematically establish credibility. It shows your prospect that you have a genuine interest in helping them succeed and if you do some additional research prior to your telephone call then guess what? Your knowledge of what they do and how their industry operates will help you ask even more engaging and qualifying questions! Read this article on Ethos, Logos and Pathos!
-
If your prospect poses you with a sales objection and you have no idea how to respond then you can counter their objection by asking them a question. So for example, if your prospect says, "I really have no use for that and things are fine the way they are!" You could respond with the following: "When you say that you have no use for our (Insert the name of your product and/or service here) what exactly do you mean and what is working best for you now?
-
Study
your competition, visit their website and sign-up for their FREE
Newsletter. Such information will give you more insight into your
industry, how your product and/or service is being sold and may give
you new ideas as to how you want to approach each telephone call.
-
Ask questions that imply feelings or emotions. For example, "How do you feel about....." Or, "Based on our conversation today, could you see yourself one day using............."
Copyright 2007
MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is a worldwide sensation and
claims to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include:
For more information on Mr. Cold Call™ and to sign-up for his free weekly cold calling tips visit www.mrcoldcall.com
|