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Learn How to Figure out Your Sales Ratios and Instantly Transform Your Sales Numbers!
by Mr. Cold Call

How many calls are you making per week? How many calls do you need to make to speak with a sales prospect? How many contacts do you need to speak with to make an appointment? How many contacts do you need to make to close “x” number of sales?

Below are three types of sales ratios, their definitions and accompanying examples:

1. What is a contact ratio? How do I figure it out?

Your contact ratio is defined as the number of cold calls that you need to make to speak with a sales contact. Use the following formula to figure out your contact ratio:

(Contacts/Calls) = Your Contact Ratio

So for example, if you made 30 calls today and spoke with 3 prospects then you have a 10% Contact Ratio and this means that for every 100 cold calls made you will speak with 10 prospects.

Click here to log your daily, weekly, monthly and yearly contact ratios!

2. What is an appointment ratio? How do I figure it out?

An appointment ratio is defined as the number of contacts that you need to speak with to make an appointment. Use the following formula to figure out your appointment ratio:

(Appointments/Contacts) = Your Appointment Ratio

So for example, if you made 20 contacts with sales prospects over a 1 week period and set 1 sales appointment then you have a 5% Appointment Ratio and this means that for every 100 contacts made you will set up 5 sales appointments.

Click here to log your daily, weekly, monthly and yearly contact ratios!

3. How do you figure out how many contacts one needs to make to close a sale?

That's easy, use the following formula:

(Sales/Contacts) = Your Sales Closing Ratio Based on Contacts Made

So for example, if you made 40 contacts with sales prospects over a 2 week period and made 10 sales then you have a 25% Sales Closing Ratio Based on Contacts Made and this means that for every 100 contacts made you will close 25 sales.

Click here to log your daily, weekly, monthly and yearly contact ratios!


Copyright 2008 Mr. Cold Call, Inc. - All rights reserved.

Behind The Scenes With Mr. Cold Call

Mr. Cold Call is a worldwide sensation and claims to have made over 80,000 cold calls to date. He has been quoted by numerous national publications such as Selling Power Magazine, Investor's Business Daily , Successful Fund Raising and Advantage Magazine. He has written over 40 articles on cold calling and is the author of three best-selling books including:

  • "50 Sales Openers that will WOW your sales prospects!"

  • "How To Have Fun Cold Calling and get your telephone ringing off the HOOK!"

  • "113 Common Sales Objections, 182 Clever and Savvy Responses"

Mr. Cold Call believes that your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success! ). Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospect?s curiosity, reduce their resistance and close even more sales! Are you interested in finding out more about Mr. Cold Call? Then sign-up for his free weekly cold calling tips at www.mrcoldcall.com



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You may reprint articles written by Mr. Cold Call™ that appear on www.mrcoldcall.com for information purposes only. This means that you can use our articles in your email, on your website, in your printed publications and in your sales meetings. Any use of these articles for "commercial gain" is prohibited by law. If you are interested in reprinting a Mr. Cold Call article you may do so in it's original format (without manipulation) and you will need to include both the Copyright terms and the Mr. Cold Call Biography that follow all articles and tips on this website. For more information please email us at reprint@mrcoldcall.com


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