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  • Speak with other successful salespeople at your company or in your industry to see what makes them successful. Ask them what kind of questions they ask when interacting with their sales prospects. Use this information when putting together your sales scripts.
  • After every sales call that you make write down the sales objections that you hear and try to come up with possible responses. After a week or so you will have a laundry list of responses to each objection that you hear!
  • You can also apply the above technique to questions that you ask that result in positive responses from your prospect.
  • Try focusing your telemarketing calls on a single industry. Why do this? This is a great way to really understand your prospect's industry so that you can bring information that you have learned on one call and apply it to the next. Buyers like to speak with salespeople who really know their stuff and this is a very strategic way to get in the mind of your prospect.
  • Subscribe to publications in your industry and that of your sales prospects. If you rather not spend money on a subscribtion then sign-up for their FREE newsletter or at least visit their website.
  • Visit the website of your competition to get sales and marketing ideas. If they have a newsletter on their site then sign-up for it!
  • Successful sales scripts are all about testing, testing and more testing. You can never stop testing your script.
  • Never read from your script, the best thing to do is use your script as a guide. Your conversation should sound natural. If you sound like you are reading from your script then your prospect will get turned off immediately and disconnect the call. The key here is adding personality and excitement to each and every call that you make!
  • How much do you really know about your product and/or service? Could you answer any question asked by your sales prospect about what you sell? Much of your cold call success is dependent on how well you know what your selling. This means you should anticipate any question that your prospect may ask before you even get on the telephone. The more you know the more you will sell!

Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.

Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "
How To Have Fun Cold Calling" and "115 Common Sales Objections, 156 Clever And Savvy Responses." According to Mr. Cold Call, "Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!)." Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospect’s curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then sign-up for his free weekly cold calling tips at www.mrcoldcall.com

Have a question? Contact Mr. Cold Call at question@mrcoldcall.com
     

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