What Is The Ultimate Sales Prospecting Tool?
by
Mr. Cold Call
Each day we
are bombarded with a broad array of advertisements. These advertisements may appear on or in any
one of the following mediums:
- Internet
- Television
- Billboards
- Cars
- Trucks
- Radio
Stations
- Bus Stop
Benches
- Daily
Conversation
- In The Sky
- Magazines
- Newspapers
- Direct Mail
- Taxi Cabs
As
consumers, we have unconsciously learned to filter out many, if not most of these
advertisements. We have conditioned
ourselves to act in such a way because it helps us to manage the constant flow
of information. And as a result of this
filtering process, we in turn improve the quality of our lives.
Advertisers
understand how “we” (as consumers) think and behave and they will spend
megabucks reaching us any way that they can get their message heard! As demonstrated above, they will advertise
with one medium or a combination of several mediums to achieve their goal. Where does the mini tape recorder play in all
this psychological nonsense?
The mini
tape recorder is a sales prospecting tool that we can use as “sales professionals” to reach
out to the most successful sales prospects.
Yes, these advertisers that we as “consumers” filter out each and
everyday are a fantastic source for business leads. These advertisers have money or have access
to it and they want to grow their business.
These are just a few characteristics of a great business prospect.
When you’re
on the highway and see a car detailed with an advertisement then get that mini
tape recorder out, press play/record and record who the advertiser was and
where you saw them. Why not just
remember them? Because during the course
of your working day you will come across hundreds of advertisements and you will not remember a majority of them. If you
take the time to selectively record these “opportunities” then by week’s end
you will have assembled a large list of sales prospects.
When you
begin calling on these sales prospects you will find that collecting these
leads in such a manner will help you to instantly warm up your sales
calls. Once you have located the name of
your business contact you can open your sales call with a smile and say, “I was
on the freeway this morning and saw one of your BRIGHT RED company cars. Wow! You could see that thing a mile away!
This is……calling from ………..and the reason for my call is………..” This type of lead generation is probably not
used as often as you think and really makes cold call and sales prospecting
fun. The more fun you have
at work, the more you will sell! Oh yeah, one other thing, I heard
that Wal-Mart has a sale on mini tape recorders maybe you should fast forward
yourself over there, huh?
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling" and "115 Common Sales Objections, 156 Clever And Savvy Responses."
According to Mr. Cold Call, "Your cold call success is dependent on 11
winning personality traits (known as your Telephone Persona Of
Success!)." Collectively, these traits allow you to uniquely market
yourself over the telephone so that you can inspire your prospect’s
curiosity and reduce their resistance. Are you interested in finding
out more about Mr. Cold Call? Then
sign-up for his free weekly cold calling tips at www.mrcoldcall.com
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