Reach Sales Prospects Through Team Cold Calling
by Mr. Cold Call
What is Team Cold Calling?
This far out, but ever so magnetizing technique integrates teamwork with
cold calling. When these two forces are
combined they have the potential to dramatically increase your call to contact
ratios! When and how is this technique
used?
Let’s first start with when this technique is used. This technique is used after you have been
unsuccessful in reaching your sales prospect.
If you have attempted to reach your prospect three times or more with no
response then use this technique to contact your prospect! Next, how exactly is this technique
used? There are two major ways to use
this technique.
The first way is to ask your co-worker or manager to contact
your sales prospect for you! After you
have made several unsuccessful attempts to reach your prospect forward your
lead to your team cold colder (one who cold calls for you). When this person (co-worker or manager) makes
the call to your prospect it’s important that he/she emphasize the fact that
“YOU” have been trying to reach them. When your prospect receives a telephone call
from your co-worker or manager (either a live call or by voicemail) it makes
your prospect feel important. And with
such feelings the end result will be a higher likelihood that your prospect will be reached!
Another reason why this technique may work is that sometimes it helps to
have a different voice or thought injected into the prospecting effort. We all interpret life in different ways and
perhaps the idea of someone calling for you helps to bring a new way of thought
or idea into what you have to offer.
This concept can be interpreted with an example. Think of this particular idea in regards to
advertising. For example, a major advertiser may
advertise a service over a period of a few weeks that you may see on
television. After viewing this commercial several times it has no affect on you--meaning there is no action as a result of your viewing. Then one day, the same advertiser is on
television, but it’s a completely different advertisement. This advertisement results in an action the
next day. This action could involve
contacting the advertiser for more information or actually purchasing service.
The second major way to use the Team Cold Calling Technique
is similar to the first way. You still
rely on your co-worker or manager to make the cold call for you, but for a
completely different purpose. What is this
purpose? If you are contacting your
prospect for the first time and find on their company website (i.e. under management biographies) that they had attended a
similar college, or have a similar interest (i.e. movies, racquetball or scuba diving) as your co-worker or manager then
have them contact your prospect for you!
When your prospect is contacted by your team cold caller (this being your co-worker or manager) they can mention their "shared interest" on their initial telephone call. This is a fantastic way to instantly warm up your cold calls! For example, if both your prospect and your manager
had attended the same college can you imagine the instant connection? The more you have in common with your
prospect, the greater your results will be in reaching them!
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling" and "115 Common Sales Objections, 156 Clever And Savvy Responses."
According to Mr. Cold Call, "Your cold call success is dependent on 11
winning personality traits (known as your Telephone Persona Of
Success!)." Collectively, these traits allow you to uniquely market
yourself over the telephone so that you can inspire your prospect’s
curiosity and reduce their resistance. Are you interested in finding
out more about Mr. Cold Call? Then
sign-up for his free weekly cold calling tips at www.mrcoldcall.com
|
