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Overcome
and Handle Sales Objections with “The Egg Basket Theory”
by Mr. Cold
Call
There are
moments in life that money could never buy.
These priceless moments are lasting lessons in life. They bring us back to a time in our youth
when our mother, father, uncle, aunt, cousin, teacher or friend gave us a bit
of advice that may have meant nothing at the time, but then later in life it
was realized how that moment was a life changing event.
For some,
that moment in time was empty, a vacuum of just dust and held no meaning. For others, however, that moment in time was
frozen knowledge that could be used as a source of guidance later in life. These types of life lessons can also be
applied to the conversations that we have with our sales prospects.
One of
these life lessons is called “The Egg Basket Theory.” The premise of this theory is the idea of risking
everything that you have in one investment, one customer or one vendor. And the repercussions of this theory are
devastating. Basically, the end result
is you could loose it all, everything that you have and in the end, you’re left
with nothing!
We’ve all
heard about this theory at one time or another.
Maybe it was the story about “Aunt Judy losing all her money in one
stock” or the story of “Uncle Jim Bob who risked his entire life savings in a
bad business investment,” these stories are the same no matter who tells it, but
it’s the life lesson that’s important when you’re engaging prospects during the
sales prospecting process.
This theory
is something that you could use to overcome or handle certain sales
objections. While your prospects may have heard of this theory in the past it doesn’t necessarily mean
that their actively practicing this theory.
The mere suggestion of this theory helps to bring the life lesson from
their unconscious to the conscious mind.
It creates
awareness and helps your prospect to realize that it’s important to
protect their interests so that they don’t get left in the cold. Can you think of a recent sales conversation
with a prospect where you could have incorporated this theory? If you can, then maybe you learned another lesson
in life!
Copyright 2008 Mr. Cold Call, Inc. - All rights reserved.
Behind The Scenes With Mr. Cold Call™
Mr. Cold Call™ is a worldwide sensation and
claims to have made over 80,000 cold calls to date. He has been quoted
by numerous national publications such as Selling Power Magazine,
Investor's Business Daily, Successful Fund Raising and Advantage
Magazine. He has written over 65 articles on cold calling, developed a sales ratio calculator that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called "The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include:
For more information on Mr. Cold Call™ and to sign-up for his free weekly cold calling tips visit www.mrcoldcall.com
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