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(These questions were submitted to MR. COLD CALL by his customers, fans and subscribers and they are answered in an interview-like format)
WHAT'S WITH THAT LAMPSHADE ON YOUR HEAD? YOU LOOK LIKE A BUFFOON?
When you're speaking with your sales prospect they cannot see you. They can only develop a mental image or picture of you by your voice. So for me, the lampshade is symbolic. When you look at me (the buffoon as you call it) it's actually a funny picture, but it show's that I have personality, that I'm fun and enthusiastic. These traits are the same type of traits that you need to convey over the telephone with your prospect. The only way that you will compensate for the fact that you are not face to face with them is by injecting your personality into your cold calls.
HOW DID YOU COME UP WITH THE CONCEPT OF MR. COLD CALL AND YOUR UNIQUE APPROACH TO COLD CALLING AND SALES PROSPECTING?
First of all, it's so important to know that I am constantly searching for new ways to re-invent myself and how I do business. I'm always looking for ways in which I can standout from other cold callers. The concept of MR. COLD CALL has evolved from this thought process and philosophy. For example, when I first began making cold calls, I quickly found out why cold calling had been given such a bad reputation. Why? Cold calling was boring, it was too repetitive, machine-like and prospects were getting the same types of cold calls and because of this they became conditioned to resist.
I've always considered myself a creative type of person and I began trying out different opening lines, sales rebuttals and voicemails to remove my prospects level of resistance. What I did was add creativity, humor, persistence, enthusiasm and a positive attitude to my incoming and outgoing calls and guess what happened next? "The Mr. Cold Call Approach" was born. What happened next was revolutionary, my innovative approach began to inspire curiosity in the minds of my sales prospects. In response to their curiosity, they began to take my call, listen to me, return my call and believe it or not, my telephone was, and still is, ringing off the hook!"
WHO GAVE YOU THE NAME OF MR. COLD CALL?
I had been calling on this sales prospect and when he answered the phone he laughed and said, "Hey, it's MR. COLD CALL." The name stuck with me and here we are today!
THERE ARE TONS OF COLD CALL TRAINERS, WHY IN THE WORLD SHOULD ANYONE PAY ATTENTION TO YOU? WHAT MAKES YOU SO DIFFERENT?
The key word here is different. My cold calling techniques are different. In fact, these techniques are not being used by the mainstream, therefore sales prospects will be curious, rather than being conditioned to resist your call. I focus on a "niche market" of cold calling. I specialize in providing you with innovative cold call strategies to get your foot in the door. My sales openers, sales rebuttals and voicemails are not being used. They are so-different, unusual and people tend to be curious in nature so they will take your call based on that fact! It's one thing to have good questioning skills, negotiation skills and closing skills, but if you can't get in the door, where does that get you? No where! I am bold enough to say that I have no competition because absolutely no one is doing what I'm doing. If you take a few minutes to peruse my website you will see!
THE MR. COLD CALL APPROACH CONSISTS OF BASICALLY FIVE ELEMENTS: CREATIVITY, HUMOR, PERSISTENCE, ENTHUSIASM AND A POSITIVE ATTITUDE. MR. COLD CALL, IF YOU HAD TO CHOOSE THE MOST IMPORTANT ELEMENT, WHICH ONE WOULD YOU CHOOSE?
They are all equal in choice, however, if you are asking me to choose just one, I would say that the most important element is "ATTITUDE." It's your attitude that determines how creative you are. It's your attitude that makes you more likeable. It's your attitude that makes you try that prospect just one more time! According to Dale Carnegie, "one’s attitude is the chief engineer of one’s life." If you can choose the right attitude (that being positive) then you are already on your way to cold call success!
WHAT IS THE MR. COLD CALL MOVIE STAR TECHINQUE? HOW DID YOU COME UP WITH THIS APPROACH?
This technique is my most well-known cold calling technique and it involves making cold calls from mediums such as newspapers, online profiles, magazines, advertisements and press releases. This approach capitalizes on Andy Warhol's most famous quote: "In the future everyone will be famous for 15 minutes!" This technique is a phenomenal way to warm up your cold calls and it really makes cold calling FUN! This approach developed out of my love for the movies, Hollywood and my coveted autograph collection.
MR. COLD CALL, WHO DO YOU HAVE? TALK TO ME?
Governor Arnold Schwarzenegger, Jack Nicholson, Harrison Ford, Farrah Fawcett, Jerry Springer, Alicia Sliverstone, John Glenn, Joe Dimaggio and Muhammad Ali for starters.
WOW! THAT IS REALLY COOL!
Yes, I'm very proud of them!
BESIDES THAT ANDY WARHOL QUOTE THAT YOU HAD MENTIONED ABOVE, WHAT IS YOUR NEXT FAVORITE QUOTE?
I remember watching this movie and the butler in the movie said, "What defines a person's character is how well they pick themselves up after they have been pushed down." I love this quote because success is a journey and full of obstacles and I will let nothing stand in my way!
JUST CURIOUS, I HAD READ SOMEWHERE THAT YOU USE TO WORK FOR JERRY SPRINGER, IS THAT TRUE?
Yes, that is true, back in the early 90's.
WHY DO YOU THINK PEOPLE ARE SO INTRIGUED BY MR. COLD CALL?
Why? Because I'm so out-of-the-box and my ideas to get a hold of sales prospects are so non-conventional. I believe that the same way that I inspire curiosity in people who visit my website or who download my ebooks, is the same curiosity that my sales prospects respond to when taking my telephone calls! This should answer your question.
ARE PLANNING ON WRITING ANOTHER BOOK?
Yes, I am currently writing an ebook on voicemails.
CLICK HERE to check out Mr. Cold Call's latest ebooks...
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