WHEN IT COMES TO COLD CALLING THERE'S REALLY JUST ONE ICON.

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Cold Calling And Sales Prospecting
(All questions were submitted to Pop Icon Mr. Cold Call™ by his customers, fans and subscribers and each question is answered in an interview-like format)

1. What's with that ridiculous lampshade on your head? You look like a buffoon?

When you're speaking with your sales prospect they cannot see you. They can only develop a mental image or picture of you by your voice. So for me, the lampshade is symbolic. When you look at me (the buffoon as you call it) it's actually a funny picture, but it show's that I have personality, that I'm fun and enthusiastic. These traits are the same type of traits that you need to convey over the telephone with your prospect. The only way that you will compensate for the fact that you're not face to face with them is by injecting your personality into your cold calls.

2. Is "Pop Icon Mr. Cold Call™" a pen name and/or a real company?

Yes, the name is a pen name and was created for marketing and branding purposes. The concept of Pop Icon Mr. Cold Call™ first began in 2002 and became a corporation in 2007. Pop Icon Mr. Cold Call™ is part of an umbrella company called Mr. Cold Call, Inc. It's the real deal.

3. What other divisions of the company are there?

Besides our umbrella company, Mr. Cold Call, Inc., we have over 30 active websites. A few examples of these divisions include the following: www.asadesignstudio.com, www.startacouponbusiness.com and www.findfreeleads.com

4. Why do so many fail at cold calling OR say that cold calling doesn’t work?

Thomas Edison once said, “Many of life’s failures are people who did not realize how close they were to success when they gave up.” I think people don’t give cold calling a chance. They try their prospect once or twice and expect things to happen immediately. Unfortunately, life doesn’t work that way.

5. Pop Icon Mr. Cold Call™, what is the most important factor in cold calling?

If you don’t mind, you can call me just Mr. Cold Call. The most important factor in your success is your attitude. A great quote to support this statement is by Ralph W. Emerson. According to Emerson, "Nothing great was ever achieved without enthusiasm.”

6. What’s with all these famous quotes?

As I’ve said, your attitude is the #1 reason why you will either succeed OR fail in cold calling and life as a whole. Famous quotes inspire me. Anything and everything motivation inspires me and this is my catalyst for a successful attitude.

7. Besides having a positive attitude, what else does a sales rep need to succeed?


First, you need to define your target audience. If you’re cold calling all over the place then your results will be all over the place.

8. How many calls should I be making a day?

First it’s important to mention that cold calling should only be part of your sales prospecting efforts. To answer your question, I would set a target of 20 to 25 cold calls.

9. My boss said I need to be making at least 75 to 100 calls a day, thoughts?


You’re boss is a nut. I bet they never made a single cold call in their life. That’s ridiculous. Cold calling is about strategy and has nothing to do with quantity. I’ll bet you a 1898 Wilhelm Candlestick Telephone that I’m right, are you game? Successful selling is also about consultative selling. It’s about selling solutions. If you’re required to make 75 or more calls a day, how can you possibly and genuinely give each and every prospect the attention needed to help them achieve their goals? Focus less on quantity and more on the quality of the call. This quality means researching your prospect before you even pick up the telephone. This means researching their website and their industry. This means tailoring each and every call to your prospect.

10. How do you handle sales objections?

Sales objections are opportunities. The best way to handle sales objections is by recognizing how they feel and respond with another question. The use of personal stories, testimonials, research studies and statistics are great tools to use when overcoming any objection!

11. I’ve spent thousands of dollars on leads, where are the best sales leads?


The best sales leads cost $0. There are a lot of great ways to find leads for nothing. Check out www.findfreeleads.com and  http://www.mrcoldcall.com/salesleadlocator.html

12. Do you offer telemarketing of cold call coaching sessions?

Yes, we offer one-on-one personalized telephone "Cold Call Coaching Sessions” please call us at 561-828-9294. Coaching sessions are $99 for the first hour and only $79 for each additional hour.

13. How many calls do I need to make to book an appointment?

Of course, it depends on your skill set, however, I would say if you made 100 cold calls you should set about 4 to 5 solid sales appointment.

14. What contact management system do you recommend?

Try a contact management system called ACT!

15. I read somewhere that you use to work for “The Jerry Springer Show” is that true?

Yes, that is true, back in the early 90's.

16. Do all your ebooks come with a Lifetime Unlimited Email Support Guarantee?

Your one-time payment includes this feature. Our eBooks include:

• "58 Sales Openers that will WOW your sales prospects!"
• "How To Have Fun Cold Calling and get your telephone ringing off the HOOK!"
• "113 Common Sales Objections, 192 Clever and Savvy Responses"

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