Search for industry statistics and share them with your sales prospects
Send articles of interest to your prospect and then follow up a few weeks later - Articles are a FANTASTIC WAY to make your sales calls memorable
Incorporate what you have learned from your prospect's company website into your sales conversation - Show your prospect that you took the time to find out what they really do!
Visit your prospect's website and see if they have a biography on your prospect - Look under "Management Profiles" - Read their biography to see if you have anything in common and use this information on your sales call.
Get to know gatekeepers and use them as referral sources
Offer to bring breakfast or lunch to their office
Use information about their competitor as a "HOOK" to speak with you - Find something interesting that their competiton may be doing that they are not - Offer a solution to help them gain additional market share
Cite industry experts on your telephone and in-person sales calls to gain credibility
Call on prospects that you have not been able to reach for months or years - Persistence helps to warm calls
Offer suggestions to grow their business - Bring new ideas to the table - Show your prospect that you are really trying to help them
When meeting with prospects in-person, always comment on something in their office - Find a mutual interest and speak about it for a few minutes
Find something really interesting about your company - Maybe your company was founded in a garage? Maybe your company was founded by the great grandson of a historical figure? Maybe your company dates back to the 1800's? Choose one really interesting tidbit about your company and somehow bring it into the call - When the opportunity presents itself say, "Did you know that..............."
Keep detailed logs of your calls - Birthdays - Vacations - Hobbies - and incorporate these details into follow-up telephone calls with your prospects - Make them feel important!
Have you read about your prospect in an industry publication? Frame the article, send it to them and follow-up with a friendly telephone call
Copyright 2008 MR. COLD CALL INC. - All rights reserved.
Mr. Cold Call believes that your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success! ).
Collectively, these traits allow you to uniquely market yourself over
the telephone so that you can inspire your prospect’s curiosity, reduce their resistance and close even more sales! Are you interested in finding
out more about Mr. Cold Call? Then
sign-up for his free weekly cold calling tips atwww.mrcoldcall.com
Power Call your message to everyone's voicemail for about ONE PENNY! www.voicepowercalls.com
Affordable Designs for Sales Brochures, Sales Catalogs, Direct Mail, Print Ads... www.asadesignstudio.com
Terms of Reprint Permission
You may reprint articles written by Mr. Cold Call™ that appear on www.mrcoldcall.com for information purposes only. This means that you can use our articles in your email, on your website, in your printed publications and in your sales meetings. Any use of these articles for "commercial gain" is prohibited by law. If you are interested in reprinting a Mr. Cold Call article you may do so in it's original format (without manipulation) and you will need to include both the Copyright terms and the Mr. Cold Call Biography that follow all articles and tips on this website. For more information please email us at reprint@mrcoldcall.com