Get New Sales Ideas From Your Competition by Mr. Cold Call
One of the best ways to get new sales ideas is to see what your competition is doing. Even though both you and your competition may sell the exact same product or service there is a unique difference. And what might this difference be? This difference is in both the contents of the message and the mediums used to convey this message. Your competition's message and how it is delivered can be found in some of the following ways:
Your competition’s website
Your competition’s promotional email newsletter
Your competition’s advertisements (i.e. newspaper, radio and online ads)
The on-hold messages of your competitors
The business cards of your competitors
News articles on your competitors (i.e. do a google.com search to find articles on your competition)
When you take the time to research your competition as outlined by the ideas above you will begin think of new ways that you might be able to communicate and deliver your message. In fact, once you start to incorporate these "new ideas" and market them to your prospect you will find that their perceptions of you and your company may begin to change. How will you know if this is happening?
One way to immediately gauge your success is if you are experiencing more returned calls from voicemail messages that you have left for your prospect. Or, you may begin to notice that you are booking more appointments each week. And finally, you will begin to find that your prospects are saying "Yes" to you more often than "No." I would suggest that you review what your competition is doing on an on-going basis. This way you can constantly fine tune your message and seek out the most effective forms of delivering your message.
Copyright 2007 MR. COLD CALL SEMINARS - All rights reserved.
Behind The Scenes With Mr. Cold Call
Mr. Cold Call is the author of "How To Have Fun Cold Calling” and "115 Common Sales Objections, 156 Clever And Savvy Responses." According to Mr. Cold Call, "Your cold call success is dependent on 11 winning personality traits (known as your Telephone Persona Of Success!)." Collectively, these traits allow you to uniquely market yourself over the telephone so that you can inspire your prospect’s curiosity and reduce their resistance. Are you interested in finding out more about Mr. Cold Call? Then
sign-up for his free weekly cold calling tips atwww.mrcoldcall.com
Power Call your message to everyone's voicemail for about ONE PENNY! www.voicepowercalls.com
Affordable Designs for Sales Brochures, Sales Catalogs, Direct Mail, Print Ads... www.asadesignstudio.com
Terms of Reprint Permission
You may reprint articles written by Mr. Cold Call™ that appear on www.mrcoldcall.com for information purposes only. This means that you can use our articles in your email, on your website, in your printed publications and in your sales meetings. Any use of these articles for "commercial gain" is prohibited by law. If you are interested in reprinting a Mr. Cold Call article you may do so in it's original format (without manipulation) and you will need to include both the Copyright terms and the Mr. Cold Call Biography that follow all articles and tips on this website. For more information please email us at reprint@mrcoldcall.com
